Meanwhile, the Glu Mobile is steadily growing into a leading mobile game manufacturer, driven by strong results from the FIFA Mobile Coins top 3 franchises -- Design Home, Tap Sports Baseball, and Covet Fashion. Glu anticipates total bookings to property between $555 million and $560 million in financial 2020, although adjusted operating profit (as measured by EBITDA) also continues to rise.
With the addition of Glu Mobile, EA is going to have large and growing cellular business generating $1.32 billion in reservations. That includes more than 100 million monthly gamers on mobile, bringing in EA's global reach across computers, games, and mobile platforms to 430 million gamers. Glu Mobile can leverage EA's marketing capabilities to expand its franchises globally and grow even farther.
There are a number of synergies between both of these game producers. Glu Mobile's staff, led by former Electronics veteran Nick Earl, has proven very adept at producing, testing, and launch titles across numerous genres, such as role-playing, sports, and lifestyle games.
EA's specialty is designing sports games under its EA Sports tag, however, Glu Mobile has also shown it can always grow a mobile sports franchise.
A deep freezer of new games.The development pipeline at Glu Mobile looks really promising. It has new names set to launch shortly, including Tap Sports Fishing, Deer Hunter World, and an upgraded version of Tap Sports Baseball for your 2021 season. EA intends to bring Tap Baseball to fresh countries with its own licensing experience from EA Sports.There can also be Table Taste, a brand new lifestyle match, along with a Cheap FIFA Coins selection of hyper-casual games launching from Glu's Crowdstar studio.
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